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Salesforce had so much success with their CRM functionality that they started to build features that would work for a number of business units outside the Sales department. Although the platform started with customer relationship management, the abilities of what has become a PaaS have a further reach than the Sales Cloud.

Salesforce Developer has become a platform on which an accounting package has been built (FinancialForce), along with many packages that oversee project management, inventory management, human resource management, training and any part of the business that can be tracked, reported, and part of a workflow or approval process.

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